This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://www.ivycityhotel.com/ (the “Site”).
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PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 
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Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
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We collect Device Information using the following technologies:
   - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
  - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
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When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information.
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HOW DO WE USE YOUR PERSONAL INFORMATION?
We use your Personal Information in order to communicate with you in regards to your question, comment, feedback or service inquiry. Your information will not be added to an email blast list unless stated, nor will it be sold. Your personal information will remain on record unless you ask us to delete it.

Additionally, we use this Personal Information to:

When in line with the preferences you have shared with us, provide you with information or advertising relating to our services;We use the Device Information that we collect to help us improve and optimize our Site (for example, by generating analytics about how our visitors browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
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SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Google Analytics to help us understand how our visitors use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.
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We also use the third party, direct-book.com by https://www.siteminder.com/legal/privacy/, for reserving and booking rooms. When you go to this website they may collect your personal information and purchase information, and they provide us with some or all of that data to serve our customers. To learn more about their privacy practices you can visit https://www.siteminder.com/legal/privacy/.
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Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
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Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.
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DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
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YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
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Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, to the United States.
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DATA RETENTION
When you send us a message from our contact form on the Site, we will keep a record of your Personal Information until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
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CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at reservations@ivycityhotel.com or by phone at 202.529.3900.